Marketing Automation Manager

What that means day to day

• Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements.


• Partner with our global Marketing teams to identify automation opportunities in order to reduce the manual emailing effort.


• Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design / development, testing, configuration, and advanced administration.


• Own and maintain the system / data integrity of our Marketing Automation platform .


• Plan and build scalable reporting mechanisms and propose relevant Marketing metrics.


• Own the development of a robust data / automation model within the marketing automation platform


• Collaborate in developing and continuously optimising lead scoring and management processes.


• Develop standardised processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs.


• Collaborate with sales and customer operations on enhancing and troubleshooting issues with the lead management / upsell / x-sell process and integrations with marketing automation platforms.


• Gather detailed business requirements in collaboration with internal stakeholders (marketing, tech teams, etc.) and collaborate closely to deliver global solutions.


• Leverage automation to improve processes and productivity, and make recommendations to support an organisation scaling at rapid pace.


Support with wider Martech requirements, working closely with the Marketing Insights and Analytics Manager and Marketing Performance Manager to support API integrations, Utilise AI optimisation, A / B testing, and attribution modelling to drive intent, conversion, and customer lifetime value.


• Technically skilled and experienced across the marketing technology (MarTech) landscape to support both acquisition and retention activities.


• Experience in translate complex information into a clear & approachable format for a range of audiences


• Data-driven, organized who can dive deep to improve process efficiency and solve problems for global stakeholders.


• Experience using data and metrics to measure impact and determine improvements


• Work at both the strategic and tactical level to champion bold, innovative automation and reporting
  
  By this point, you'll likely have decided if the role sounds up your street, but what about Alcumus as an employer?


Time to introduce ourselves

We believe that everyone should be able to go home safely from work every night, so we've made it our mission to build risk management solutions that are far beyond simple box ticking exercises, instead embracing new and evolving technology that will support our clients to keep their workforce safe.

We're a PE backed, high growth business that sets ambitious goals, moves at pace, and fails fast. We believe that if you look after your people, they look after everything else, so we place significant emphasis on providing stretch for personal development.

Our growth will be your growth.

We value diversity and work hard to foster a culture where everyone can bring their whole self to work, each and every day.

Every one of our people is unique, and that's what makes Alcumus stronger as a whole.

What we stand for :

• Our values are the core of our business and fundamental to the way we work. In your role, you will;


• Be a team player working collaboratively and being consciously inclusive with your colleagues


• Be brave sharing your ideas, challenging the status quo, and taking responsibility for the part you play


• Know your stuff continuously developing your skills and expertise, with the support from our many learning offerings


• Enjoy the journey contributing to a positive working environment that enables you and everyone around you to be at their best


Equal Employment Opportunity

Alcumus is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process.

We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and / or expression.

We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work.

FOR THE HERE AND NOW We provide a mature and flexible work your way' culture, generous holiday allowance, a giving day' to give back to others, enhanced family friendly leave (regardless of gender), an employee assistance programme, 24-hour online GP, gym discounts, cover for a variety of healthcare, dental, optical and wellbeing treatments / services, a cycle to work scheme and paid time off when you're physically and mentally unwell.

FOR FUN You spend a significant percentage of your time with your colleagues (and what a great bunch of people they are!) and it's important to us that everyone contributes to an environment that is positive and full of laughs.

We've always got something going on, from charity events and competitions to recognition events and awards and we encourage our teams to get involved and have fun along the way.

FOR THE FUTURE To set you up for later on in life, we provide an enhanced pension scheme with generous employer contributions and a life assurance policy for peace of mind.

We offer a plethora of development resources and support, including access to LinkedIn learning to support you as you develop your career with us.

Last year alone we filled nearly 30% of our roles with internal candidates (which equates to almost 50 people being promoted!)

Sound interesting so far?

What you can expect if you apply :

• A response to your application within 15 working days


• An interview process consisting of :


• An initial discovery call with the recruiter


• A first stage interview via Microsoft Teams


• Additional interview (likely face to face) with the stakeholders you'll be working with closely in the role


We're keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.

About Alcumus