Digital Marketing Specialist

Summary: We seek a highly motivated and experienced Digital Marketing Specialist to join our growing team in London. The successful candidate will play a vital role in the development and execution of digital marketing strategies for our clients. The ideal candidate will have a strong understanding of digital marketing principles and practices and the ability to apply their technical expertise to solve complex business problems. The professional will assist in developing and implementing projects that aim to elicit the preferences and requirements of consumers, businesses, and other specified target groups so that suppliers may meet these needs. Responsibilities: Conduct market research and analysis to identify trends and opportunities for our clients. Develop and implement digital marketing campaigns that align with our client's business goals. Track and measure the performance of digital marketing campaigns using various analytics tools. Prepare and present reports to clients on the
results of digital marketing campaigns. Work with our digital marketing specialists to develop and implement best practices. Provide technical support to our clients as they implement digital marketing campaigns. Stay up-to-date on the latest digital marketing trends and technologies. Translate business requirements into technical specifications for digital marketing solutions. Discusses business methods, products, or services and targets customer groups with employer or client to identify marketing requirements Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs Collates and interprets findings of market research and presents results to clients. Discusses possible changes that need to be made in terms of design, price, packaging, promotion, etc., in light of market research with appropriate departments; Briefs advertising team on client requirements and monitors the progress of

advertising. Campaigns and liaises with clients on potential modifications. Qualifications: Bachelor's degree in Computer Science, Business Administration, or a related field. Master's degree is required as well. 5+ years of experience as an IT Business Analyst in the digital marketing space Proven experience in developing and implementing digital marketing campaigns. Strong understanding of digital marketing principles and practices, including SEO, SEM, social media marketing, and email marketing. Experience with web analytics tools such as Google Analytics and Adobe Analytics. Excellent communication, presentation, and problem-solving skills. Ability to work independently and as part of a team. Fluent in English. Bonus Qualifications: Experience with marketing automation platforms. Experience with CRM systems such as Salesforce and Microsoft Dynamics. Experience with data visualization tools such as Power BI, Tableau and QlikView. Note: An assessment will be conducted to
determine the suitability of the shortlisted candidates. Job Type: Full-time Schedule: Monday to Friday Ability to commute/relocate: London, Greater London: reliably commute or plan to relocate before starting work (required),

• Digital marketing: 3 years (preferred)


• Marketing: 3 years (preferred)