Content Manager

The role will report into the Senior Ecommerce Manager and develop a consistent brand identity for all three Time Products' brands (Sekonda, Accurist and Limit) and establish its online presence. This role involves overseeing content strategies across web & email to engage customers and ensure that they have a positive view of each brand to drive website engagement, conversion and its products or services. Using metrics and statistics about the target customers' demographics and preferences to create multimedia content that raises brand awareness. This role will also oversee our email channel, including creating and sending campaigns, segmentation and personalization to optimize our email initiatives. Responsibilities include building, testing and refining automated email programs and analysing performance to improve key metrics., Content Management

• Prepare comprehensive content strategies that align with company goals.


• Manage all content creation, revision and retention across multiple platforms.


• Ownership of the production and management of targeted content for all websites.


• Cooperate with the marketing team to create web content and monitor its effectiveness over time.


• Maintain a content marketing calendar which schedules all aspects of the creation and delivery of content throughout the year.


• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of our brands.


• Leverage market data to develop content themes/topics and execute a plan to develop assets that will engage our audiences.


• Manage the distribution of content across all digital channels.


Email Marketing

• Lead the roll out of the email marketing strategy for all 3 brands to deliver significant growth within this channel, while aligning with the department's broader objectives.


• Oversee the creation and execution of email campaigns in collaboration with our in-house Creative team, including design, content creation and scheduling. This also involves A/B testing to compare different versions of emails to determine which performs better.


• Segmentation and personalisation based on customer data and behaviours to tailor communication more specifically to audience segments to optimise the send rate.


• Setting up new and managing existing automated email workflows, such as welcome series, basket abandon, trigger based emails and re-engagement campaigns.


• Continue to grow our engaged audience database, finding new tactics for increasing opt in rate and optimising existing acquisition strategies like on-site pop ups and checkout opt ins.
  
  At least 3 years experience in a similar role.


• Knowledge of email marketing, with previous experience of creating and sending campaigns using drag and drop editors.


• Training in how to tell a story using words, images, or audio and an understanding of how to create content that draws an audience.


• Ability to conceive fresh and appealing ideas for new content that establishes and supports each brand identity.


• Experience using SEO best practices to write creative copy that includes effective keyword placement.


• Excellent verbal communication skills, with a good command of the English language.


• Extremely computer literate, especially with how to write, interpret and edit HTML scripts.


• Advanced written communication skills and an ability to read copy in English.


• Experience with social media engagement strategies and best practices.


• Strong skills in creating original content that targets a specific audience and meets the objective of each brand.


This is a hybrid opportunity with flexibility to work from home but you should be within commutable distance of our head office in Leicester.

Founded in 1938, Time Products Ltd is privately owned by Marcus Margulies and owns the watch brands Sekonda, Accurist and Limit. The business was established in London and has a head office, distribution centre and team of 125 people based in Leicester.

Sekonda was launched in 1966 and has since grown and developed to become the leading watch brand in the UK for the past 20 years. The brand offers high quality watches at an excellent price point and manages to cater for all styles, tastes and budgets. In 2004, the company launched sub-brand Seksy as a more fashionable offering, inspired by jewellery and the latest trends, embellished with Swarovski® crystals.

Time Products also owns British heritage brands Accurist and Limit. Accurist was founded in 1946 and became well known for providing stylish, reliable timepieces to customers around the world, and was acquired by Time Products in 2013. Limit was established in 1912 and is a very successful entry-level brand, offering style at excellent prices, without compromising quality, and was purchased by Time Products in 1963. The business also owns some dormant watch trademarks, including Old England watches, which we believe to be of huge potential.

Job Types: Full-time, Permanent

Pay: £35,000.00-£38,000.00 per year

Benefits:

• Casual dress


• Company events


• Company pension


• Employee discount


• Free parking


• On-site parking


• Sick pay